...have a look at their ‘Fashion Addict’ social experiment from Feb 2005 as well.
http://www.antiapathy.org/socialexperiments/index.php?i=28
if there are any Sydney folks, New South Welshpersons, other Aussies or Australasians reading this [the Anti-Apathy stuff] with interest & feeling inspired, don’t be shy, lets talk why not? is there anyone? (((hello)))